The formal mark contains the word "university" and is used in two types of spaces:ġ) non-contextual spaces where the Pepperdine brand is not known or recognized and,Ģ) spaces that would benefit from a greater appeal to prominence or gravitas. Please contact Keith Lungwitz at 1440 with any questions regarding wordmark usage. In any space or usage the wordmark should always attempt to reflect the University It is highly recommended that the background color be Pantone 281 blue. On a dark background, the letters are set in white only.
#WORDMARK EXAMPLES FULL#
The full color mark works best when placed on white or light backgrounds. Each consists of the name Pepperdine (and "university" for theįormal mark) in Pantone 281 blue with a swoop under the letter R. The one with "university" is known as the formal mark, while the one without is knownĪs the friendly mark. The Pepperdine wordmark has two variants-one with the word "university" and one without.
Of unique identities dilutes the strength of the brand identity of the University Materials that reach an audience outside the local campus environment, since an overabundance This is especially important for any communication or marketing Representative of the University is allowed to create or develop a unique brand markįor their own purpose. No other person or department acting as an official The obligation to create and maintain all enterprise-wide brand visuals rests with In every case, the wordmark should be afforded adequate clear space around it to allow Of the wordmark should be discrete and should be positioned as a first or last read. It should not be treated as a title nor be incorporated into text. The wordmark functions as a corporate sign-off or stamp of approval for the communication. Wordmark should always appear on each official Pepperdine communication vehicle, regardless The Pepperdine wordmark is the foundational element of the University's visual identityĪnd serves as the primary logo for use in all University marketing materials.
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